Disney knows about brand extensions. If it works as a movie, it will probably be revamped as a Broadway musical: Lion King, Beauty and the Beast, Little Mermaid and now Aladdin. Currently at the New Amsterdam Theater, Aladdin is a big, campy Las Vegas-style show. This isn't the Julie Taymor artistry of Lion King. This is a big-budget blowout of skimpy Arabian Nights costumes meets Victoria's Secrets. Yet it's such high-spirited kitsch that given the audience reaction, it's clearly hit its target...
Disney knows about brand extensions. If it works as a movie, it will probably be revamped as a Broadway musical: Lion King, Beauty and the Beast, Little Mermaid and now Aladdin. Currently at the New Amsterdam Theater, Aladdin is a big, campy Las Vegas-style show. This isn't the Julie Taymor artistry of Lion King. This is a big-budget blowout of skimpy Arabian Nights costumes meets Victoria's Secrets. Yet it's such high-spirited kitsch that given the audience reaction, it's clearly hit its target...
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